Case Study Career in Hospitality Management

Career in Hospitality Management

Five characteristics that are relevant to this position

Lesego has excellent knowledge and holds good experience as he completed two additional diplomas in 2001 and 2004 in lodge management. And in 2015 he pursued a Management Development Course at the University of Stellenbosh Business School. He also holds a deep knowledge in the field of the tourism sector as the deep experience with 17 years working in luxury tourism in Botswana.

Desert and Delta were getting cutting-edge knowledge and fresh viewpoints regarding how they should manage safari lodges in future from Lesego. Lesego was dedicated and ready to support and preserve a wide range of wildlife and the community at large (Denbow 2006).

As a loving and patriotic citizen of his country, Lesego has spent an ample amount of time serving and safeguarding both the inhabitants and fauna of his native. He was supporting sustainability and fundraising activities and also he was managing community relationships and also serving as a cultural ambassador.

During the Pandemic, Lesego with the help of his team at his full capacity lead them to organise a specialized Hospitality, Tourism, and Services vaccination centre in Maun. In Botswana, Lesego was dedicated to promoting top-notch hotels and vacations. He is a great contender for the post of Deputy General Manager at Chobe Game Lodge since he is eager, focused, and genuinely interested in his duties.

Whether he will be successful if he is selected for this new position?

Lesego Moiteela holds excellent experience and the required skills and knowledge in the field of tourism as he his holding several degrees in his hands. Lesego was also preserving a wide range of wildlife and the community at large. With such experience and knowledge, the new position that Lesego is holding as a Deputy General Manager at Chobe Game Lodge will certainly get him to succeed. Any leadership position that Lesego is going to hold involves a lot of power, risks and responsibilities with the work and with good leadership skills and managing skills to manage teams and also through proper communication and motivation given to their teams can get them to succeed in their work (Lama 2014).

Luxury brands to adapt their strategy to enter the hospitality

How do luxury brands modify their strategy?

Luxury brands are making strategies and changing their approaches to enter the hospitality sector for a variety of reasons. One of the significant reasons is the preference for events over physical products among the next generation of luxury customers, particularly Generations Y and Z, as a means of expressing their status and finding fulfilment. Luxury brands may satisfy this demand for lasting memories and forge a more profound connection with their consumer base by providing luxurious hospitality services (Okonkwo 2009).

The primary operations model of luxury businesses may provide their clients with a more comprehensive and multidimensional engagement by incorporating hospitality. This goes past simply offering a good and results in a greater immersion in the experience for the brand. Offering unique and customised interactions that are not available anywhere else, can help increase brand loyalty and forge lasting relationships with customers.

To develop the market, the luxury company may enhance the sources of their income by entering the hotel industry. By providing hospitality services and other types of luxurious lodging, and eating establishments.

Is the strategy yes or no?

To be in a business of luxury, it is a very wise choice to be in the hospitality sector. Especially to younger demographics it offers them a multidimensional and more comprehensive environment to make a good choice. To convert their customers from non-potential to potential or VIP customers and to make new customers they have to offer customized and private experiences to their customers which enhance their brand image.

By including hospitality into their main business stream, risk of market volatility in their typical product category and by broadening their sources of income have enhanced their luxury brands. The hotel and restaurant sector's great visibility and influence also enables businesses to grow the reputation of their company and develop new marketing chances (Kayaman 2007).

whenever they don't provide a high-quality and genuine experience, they risk harming their brand and losing customers. To cater to the wants and demands of their target market the luxury businesses must make sure that their hotel and restaurant services are very consistent with their core beliefs and brand Heritage.

Organizational Structure

Company culture of Google

Google initially planned to develop a search engine which is going to collect accurate information from a huge amount of data available on the internet. The search engine they invented named as BlackRub recently gained a lot of popularity as it was into problem-solving on the internet.

Google's best practice was to recruit the best employees in their companies and then retain those who have the required skills and knowledge in their fields. Google gave its engineers the to open communication and removed hurdles from removing managerial hierarchies (Tran 2017). 

The organizational culture of Google was purely focused on creating innovative and creative management for the company.

The company was also focusing on creating an environment where the employees feel free to discuss their ethical dilemmas and can work effectively and efficiently in the company.

Right Culture or Not?

It is the right culture to recruit good, skilled and knowledgeable employees for their companies which in turn is going to improve their performance and will create a competitive advantage. The company culture is fully focused on creating and delivering innovative and creative services to potential customers. Plus creating ethical behaviour and creating a working environment would be effective work for the employees as they would feel free to discuss important matters as well as ethical dilemmas in the companies (Duhigg 2016). The top executives themselves follow ethical standards and have advised them that unethical behaviour will not be tolerated if done. Every discussion is taken in groups to make it more credible for the company and to have the viewpoints of every person present at the table.

References

Denbow, J. R. and. T. P. C., 2006. Culture and customs of Botswana. Greenwood Publishing Group., s.l.: s.n.

Duhigg, C., 2016. What Google learned from its quest to build the perfect team, s.l.: s.n.

Kayaman, R. and. A. H., 2007. Customer based brand equity: evidence from the hotel industry, s.l.: s.n.

Lama, R., 2014. Community based tourism development (a case study of Sikkim, s.l.: s.n.

Okonkwo, U., 2009. Sustaining the luxury brand on the Internet., s.l.: s.n.

Tran, S. K., 2017. GOOGLE: a reflection of culture, leader, and management., s.l.: s.n.