Intercultural communication

Introduction

Intercultural communication refers to the ability to communicate in diverse parts of the world. To develop an understanding of cultural diversity, intercultural communication employs theories within groups of individuals. This is done with the expectation that people will be able to learn new things from other civilizations. The concept of cultures with high and low contexts refers to the essential contextual signals in comprehending a message. High context cultures communicate via gestures, tone, & general context, whereas low context cultures communicate more directly and explicitly. 

It is vital for a global organisation to understand the distinction between cultures with high and low contexts in order communicate effectively and prevent embarrassing or offensive errors(Ons.gov2023). A thorough comprehension of these distinctions will significantly improve both towards the outside, focused on customers communication and inter-business interactions. Working with a reputable translation, interpreting, or localization services provider can assist you in navigating cultural barriers.

Intercultural communication's major goal is to improve understanding of culturally communicated phenomena (Pikhart2018). There are three distinct study pathways under this goal: culture specific, culture general, and intercultural interaction. However, in order to examine the impact of intercultural communication in many areas of the United Kingdom and solutions to address those challenges. This research investigates the intercultural dimensions associated with critical comprehension of current advances in international commerce.

The investigation was completed. This study will concentrate on identifying challenges caused by intercultural communication and developing mitigation methods to address these issues in an enterprise. Intercultural communication can bring up a variety of challenges, including cultural difference, cultural ethnocentrism, and language barriers. The concept of cultures with high and low contexts refers to how essential contextual signals are in comprehending a message.

High-context cultures communicate via facial expressions, tone, and general context, whereas low-contextwith low contexts communicate more directly and explicitly (Bolten2020). The perceptions of information are influenced by variations between high-context and low-context methods of communication across cultures. It is critical for a global organisation to understand the distinction between high and low-context cultures for the purpose of communicating effectively and avoid costly or offensive errors. A thorough comprehension of these distinctions will significantly improve all towards the outside, focused on customers communication and inter-business interactions.

Communication in High Context

• Situational and relational understanding
• Less is expressed orally, in writing, or officially, and more internalized understandings of what is transmitted 
• Typically employed in long-term, well-established relationships.
• Personal face-to-face communication is usually centered on a single, authoritative authority figure,  motivates decisions and activities.
• Strong sense of who is "internal," i.e. accepted/belongs, versus "outsiders"

Association

• interactions are steadily built up, hence stable, and rely on trust. Execution is strongly reliant on interpersonal interactions and attention to group processes.
• Groups (family, culture, and employment) shape one's identity.

Interaction

• Nonverbal aspects are used extensively; voice tone, facial expression, gestures, and eye movement all play important roles in a discourse.
• The verbal communication is oblique; one talks around and embellishes the idea.
• Communication is regarded as an art form--a method of interacting with others.
• Personalised disagreement occurs when one is attentive to conflict expressed in the nonverbal communication of another. Conflict must be resolved or avoided before work may proceed(Wang et al. 2020).

Learning

• Use several sources of information. 
• Deductive reasoning moves from broad to specific.
• Learning comes through observation of others as they model or demonstrate, followed by practise.
• For learning and problem-solving, groups are preferred.
• Accuracy is highly important

Low Context Communication Rule-Based

• More information is now public, external, and accessible.
• Communication time is reduced.
• Knowledge can be transferred.
• Task-centred - Decisions and activities are centred on completing tasks and delegating responsibilities.

Association

• Relationships come and go swiftly. There can be many persons inside one's circle; the circle's boundaries is not apparent.
• Procedures help things get done faster. 
• It is vital to focus on the aim.
• Decentralised social structure; responsibility is distributed more horizontally (rather than being concentrated at the top) (Ilie2019).

Interaction

• Words matter: words carry the message more effectively than nonverbal ways.
• The spoken message is straightforward; 
• Communication is defined as the exchange of information, ideas, and opinions.
• Disagreement that has been depersonalised. One withdraws from dispute with another and focuses on the task at hand.
• The emphasis is on intellectual answers rather than personal ones.

Learning

• To develop knowledge, a single set of information is used.
• Inductive reasoning progresses from the specific to the general. 
• The emphasis is on the details.
• Following specific guidelines and clarifications of others results in learning.
• Individualism is preferred for problem-solving and learning.
• Speed is highly valued. 
• The effectiveness of learning is critical.

When moving from a culture of high context to a lower-context culture, an individual must adjust and/or be accommodated. Small, close-knit groups are expected in high context cultures, where business and personal life are connected.

Cultures with high context may use communication that emphasises context, tone, and meaning in messages, and these are not just terms for themselves. Relationship building is an important aspect of engaging and communicating. This linear communication approach is preferred in both high and low-context cultures. Intercultural communication is a big issue in the workplace, and it has been recognized as such because the majority of employees have diverse cultural values and cultural backgrounds. As a result, they have diverse perspectives, beliefs, and working methods, which lead to employee conflict.

Scope and Limitation

The main goal of the research will be to identify challenges caused by intercultural communication in various industries in the United Kingdom, as well as methods to address those concerns. Intercultural communication is the exchange of ideas between persons from various cultures. Intercultural interaction is a symbolic, interpretative, transactional, and contextual process in which people from other cultures interact with one another.

This study will concentrate on identifying challenges caused by intercultural communication and developing mitigation methods to address these issues in an enterprise. Intercultural communication can raise challenges such as cultural diversity, ethnocentrism, and language barriers (Wang, 2020). Furthermore, this study will only look at high and low-context communication, as well as intercultural communication challenges and mitigation techniques.Developing this study may aid in recognising all concerns based on intercultural communication and devising solutions to those issues.

Background

Intercultural communication can produce workplace difficulties due to differing perspectives and experiences. This report may concentrate on the application of intercultural interaction theory, which will alter the communication pattern and divide it into two distinct contexts, low and high context. This proposal would highlight the challenges associated with distinct cultural backgrounds, which cause conflicts as a result of having different cultural values.

Multicultural in the workplace is nourished and provided an opportunity to thrive when an organisation employs excellent intercultural communication practises (Musolff et al. 2022). Team members from various cultural origins and with varying beliefs feel included and understood and their perspectives are heard. Increased cultural variety in the workplace has been found to provide a number of advantages, including lower employee turnover and increased productivity and innovation.

These advantages can only be realised if the dialogue between cultures is prioritized. Miscommunications can occur when there is a lack of cultural knowledge, and employees may feel alienated and excluded, which is unacceptable in the workplace. Communication is an essential component of life, both personally and professionally. Employees in the majority of industries come from all over the globe and have diverse cultures (Szkudlarek et al. 2020). As a result, disagreements can arise, reducing their productivity at work and negatively impacting organisational performance

Issues faced by employees in UK companies due to intercultural communication

The graph above shows how employees from various organisations in the United Kingdom face challenges because of their cultural backgrounds. The population share has been highlighted in the statistics graph, indicating that older employees are difficult to communicate with freshly hired employees. As a result, it causes disagreements among employees, making it difficult to perform positively in the various sectors of the United Kingdom. Intercultural communication is causing severe challenges among employees, such as conflict and the inability to finish duties and make effective decisions, and it affects all employees' working productivity and service provision method.

It is difficult for the employee to interact with the native people if he or she is not a local resident. As a result, consumers are less likely to use that company's services, lowering consumer engagement and negatively impacting industrial growth, expansion, and annual revenue. The graph above shows how employees from various organisations in the United Kingdom face challenges because of their cultural backgrounds. The population share has been highlighted in the statistics graph, indicating that older employees are unable to communicate with freshly hired staff.

As a result, it causes disagreements among employees, making it difficult to perform positively in the various sectors of the United Kingdom. Intercultural communication is causing severe challenges among employees, such as conflict and the inability to finish duties and make effective decisions, and it affects all employees' working effectiveness and service-providing methods (Ilie2019). It is difficult for an employee who is not a local resident to interact with the native people. As a result, consumers are less likely to use that company's services, lowering consumer engagement and negatively impacting industrial growth, expansion, and annual revenue.

Theoretical Framework

The theoretical framework was applied in this specific study based on three separate themes and the study issue. Furthermore, the theoretical framework has been constructed after understanding and analysing this study issue and the themes that emerge from it. Furthermore, this theoretical framework demonstrates how all four aspects are interconnected with one another.

Furthermore, this framework will emphasise the core concept of high context and low context as communication patterns and challenges faced by employees in various industries due to their diverse cultural origins. Furthermore, many sorts of mitigation techniques will be emphasised in this framework. Communication Accommodation Theory (CAT) is a broad theoretical paradigm that applies to communication between individuals as well as between groups.

It aims to explain and forecast because during which and the way people change their communicative behaviour during social contact, as well as the social repercussions of those changes. For the purpose of completing this study, the "Communication Accommodation Theory" will be used. This theory is correct since it allows all employees to manage their personal and professional identities. Furthermore, the rules of this theory are beneficial for all employees to connect and converse with other employees from other sectors in the UK.

Finally, the concept of the high and low levels of communication pattern, intercultural communication challenges, and mitigation measures to address such issues."Verbal communication is emphasised in low-context communication. Data is encoded in terms that are anticipated to correlate with the meaning that is meant relatively correctly. In general, nonverbal communication does not contradict verbal communication.This study may adhere to a framework that will highlight "the idea of a high and low context communication pattern, issues due to intercultural communication, and mitigation strategies to overcome those issues."

Major themes of the research

Communication in high context is a notion that exclusively refers to the segment in which all information is communicated verbally. Facial expression, eye movement, dialogue technique, and gestures are all examples of high-context communication components. This type of interaction style is necessary and beneficial for becoming more intuitive, concerned, and meditative with the collective. For example, in the case of Tesco,

staffs are required to pay attention rather than talking verbally. Furthermore, they must utilize a high-context style of communication, which aids employees in developing interpersonal relationships and recognizing nonverbal cues. As a result, it assists Tesco in fulfilling its work by conversing with other employees from various cultural backgrounds. . Employees, on the other hand, are elaborating their thoughts and expertise in a broad manner, as illustrated in the concept of low context communication pattern.

They anticipate that all others will be unable to comprehend the concept and knowledge that they have recently elaborated. It has been determined, however, that both low and high-context communication techniques are useful in minimizing intercultural communication or cultural history differences. 

The concept of both high low context cultures refers to the way essential contextual signals are in comprehending a message. High-context cultures communicate via facial expressions, language, and general context, whereas low context cultures communicate more directly and explicitly.

Challenges identified due to intercultural communication in the UK 

Employees in UK businesses face a variety of difficulties, including disagreements, ethnocentrism, and the presumption of similarities. According to, all employees come from different cultural backgrounds, and there is a strong inclination to believe that other employees' cultural values are superior to those of other cultural backgrounds. As a result, tensions are emerging among employees in the UK sectors. As a result, it has an impact on service delivery, and this type of activity has an impact on industrial working practises and working styles. Similarly, as previously said, having distinct cultural values causes all employees to stereotype other employees based on their race or sexual orientation. As a result, such personnel are suffering from anxiety or despair. As a result, it has been determined that all of these challenges are significant and are confronted by the majority of employees working in various industries due to different cultural backgrounds or ethnicity.

Intercultural Communication Challenges identified due to intercultural communication in the UK

Although most of us recognise the need of intercultural communication, various roadblocks may stand in the way of a positive intercultural communication experience.  Anxiety is one of the most frequent. 

Anxiety

It is not uncommon to feel uncomfortable when conversing with people from various cultures or co-cultures.  It's possible that we fear doing or saying the incorrect thing.  This can make the interaction uncomfortable or cause us to avoid possibilities for intercultural communication. Anxiety, while not as harmful as ethnocentrism or preconceptions, can keep us from developing intercultural connections that will enrich the way we live.

Similarity Assumption

Although you know better, many people incorrectly believe that simply being human makes everyone the same.  However, as we've seen, values, beliefs, and attitudes differ greatly between cultures.  Those who presume that someone from a different cultural background is the same as them will frequently misread or misinterpret, and may even be insulted by any intercultural contact.

Ethnocentrism

Ethnocentrism holds that culture or co-culture is superior to or more important than other cultures and compares all other cultures to it.

Intercultural communication reveals a variety of challenges among individuals in the workplace. As a result, many solutions for addressing challenges linked to intercultural communication have been emphasised. As previously said, all UK industries must create and organize an Employee Assistance program through which all employees can obtain information based on various cultural ideas.

Strategies for addressing the challenges raised by intercultural communication because they communicate information with others from all over the world, global business executives must be skilled in intercultural communication tactics or cross-cultural communication. People who are unfamiliar with different cultures are more likely to make humiliating mistakes when conducting international business.

These blunders perplex and insult business colleagues, making effective communication impossible As a result, all employees learn about various cultures including ethnic styles. On the other hand, some UK corporations are required to celebrate numerous cultural occasions that have been celebrated in various places across the world. As a result, it is effectively inspiring staff to perform efficiently and minimising employee turnover rates.

Establish Expectations for Behaviour

Companies can assist prevent stereotyping and degrading jokes or remarks by prohibiting behavior that makes others feel excluded or undesired. Effective leaders establish norms for appropriate behavior and enforce them when they are broken. At work, everyone should feel safe. The first step is to tolerate differences. People's eating habits, for example, are an indication of their cultural identity. People should be encouraged to share their favourite food items.

Similarly, conventions surrounding gift exchanges, such as symbolism, obligations, and reciprocity, vary between countries. Investigate and observe local customs. Furthermore, cultures differ in terms of whether they prioritise the individual or the group, how they treat women, and how they see time. They also differ in the way they respond to authority, value personal space, express emotion, and negotiate.

Develop Increased Intercultural Sensitivity

Effective managers contribute to the development of a productive team environment by encouraging employees to minimise differences and focus on attaining the company's strategic goals. Managers can assist their teams operate more cohesively on the job by bringing varied groups together in social contexts and allowing employees to understand that differences are not worrisome. Employees who embrace their differences and adjust their behaviour to the styles of another culture perform better. Employees expand their cultural identity and ability to succeed in any environment by incorporating characteristics of another culture.

Pay Attention to Behaviour

Managing intercultural communication entails involving everyone in the process. Employees establish a productive work environment by focusing on observable behaviour rather than attitudes. Employees learn to communicate effectively with people from various backgrounds by carefully selecting words, not making assumptions regarding intentions, and making modifications so that all is appreciated. Workshops on issues like as bias and small-scale abuse will assist staff learn more about strategies to establish an inclusive workplace.

Methodology of the research

As stated in the introduction, the purpose of this study is to demonstrate the multicultural implications of customer service through the analysis of three case studies. The concept of low and high contexts as a communication pattern, as well as Challenges identified as a result of intercultural interaction in the United Kingdom, Strategies for addressing the challenges raised by intercultural communication. The ability to communicate in different parts of the world is referred to as intercultural communication.

Intercultural communication applies theories within groups of persons to build an awareness of cultural difference. This is done with the hope that people may learn new things from other cultures. The concept of cultures with high and low contexts relates to the contextual signals that are necessary for understanding a message. Gestures, tone, and general context are used by high context cultures to communicate,

whereas low context cultures speak more directly and plainly.  In order to communicate effectively and avoid embarrassing or offensive blunders, it is critical for a global business to recognise the distinction between cultures with high and low contexts.

Stage 1: Scope of the study

The primary purpose of the research will be to identify intercultural communication difficulties in various industries in the United Kingdom, as well as solutions to those concerns. The interchange of ideas between people from different cultures is known as intercultural communication. Intercultural interaction is the process by which people from different cultures communicate with one another in symbolic, interpretive, transactional, and contextual ways.

This research will focus on identifying intercultural communication obstacles and proposing mitigation strategies to solve these concerns in an enterprise. Cultural diversity, ethnocentrism, and linguistic limitations can all be obstacles to intercultural dialogue. Furthermore, this research will exclusively focus on high and low-context communication, as well as intercultural communication problems and mitigation strategies. The development of this study could help in recognising and resolving all intercultural communication challenges.

Stage 2: The search process

All current pieces of literature will be chosen utilising effective databases such as Google Scholar, online journal resources, and websites from various industries in the United Kingdom. Furthermore, any resources such as online journals, publications, industrial annual revenue reports, and reliable websites that provide all information pertaining to this The concept of low and high contexts as a communication pattern, as well as Challenges identified as a result of intercultural interaction in the United Kingdom, Strategies for addressing the challenges raised by intercultural communication

Furthermore, all of those papers and journals will be chosen between 2019 and 2023. Communication in high context refers solely to the segment in which all information is transmitted vocally. High-context communication components include facial expression, eye movement, discourse approach, and gestures. This contact style is required and advantageous for becoming more intuitive, concerned, and meditative with the collective. In the instance of Tesco, for example, employees are required to pay attentively rather than speak verbally. Furthermore, they must communicate in a high-contextual manner, which assists employees in creating interpersonal relationships and recognising nonverbal indicators. Furthermore, credible resources will be used to acquire reliable information, while other resources and databases will be avoided

Methodology of the research

As stated in the introduction, the purpose of this study is to demonstrate the multicultural implications of customer service through the analysis of three case studies. The concept of low and high contexts as a communication pattern, as well as Challenges identified as a result of intercultural interaction in the United Kingdom, Strategies for addressing the challenges raised by intercultural communication.

The ability to communicate in different parts of the world is referred to as intercultural communication. Intercultural communication applies theories within groups of persons to build an awareness of cultural difference. This is done with the hope that people may learn new things from other cultures. The concept of cultures with high and low contexts relates to the contextual signals that are necessary for understanding a message.

Gestures, tone, and general context are used by high context cultures to communicate, whereas low context cultures speak more directly and plainly.  In order to communicate effectively and avoid embarrassing or offensive blunders, it is critical for a global business to recognise the distinction between cultures with high and low contexts.

Stage 1: Scope of the study

The primary purpose of the research will be to identify intercultural communication difficulties in various industries in the United Kingdom, as well as solutions to those concerns. The interchange of ideas between people from different cultures is known as intercultural communication. Intercultural interaction is the process by which people from different cultures communicate with one another in symbolic, interpretive, transactional, and contextual ways.

This research will focus on identifying intercultural communication obstacles and proposing mitigation strategies to solve these concerns in an enterprise. Cultural diversity, ethnocentrism, and linguistic limitations can all be obstacles to intercultural dialogue. Furthermore, this research will exclusively focus on high and low-context communication, as well as intercultural communication problems and mitigation strategies. The development of this study could help in recognising and resolving all intercultural communication challenges.

Stage 2: The search process

All current pieces of literature will be chosen utilising effective databases such as Google Scholar, online journal resources, and websites from various industries in the United Kingdom. Furthermore, any resources such as online journals, publications, industrial annual revenue reports, and reliable websites that provide all information pertaining to this

The concept of low and high contexts as a communication pattern, as well as Challenges identified as a result of intercultural interaction in the United Kingdom, Strategies for addressing the challenges raised by intercultural communication.. Furthermore, all of those papers and journals will be chosen between 2019 and 2023. Communication in high context refers solely to the segment in which all information is transmitted vocally. High-context communication components include facial expression, eye movement, discourse approach, and gestures.

This contact style is required and advantageous for becoming more intuitive, concerned, and meditative with the collective. In the instance of Tesco, for example, employees are required to pay attentively rather than speak verbally. Furthermore, they must communicate in a high-contextual manner, which assists employees in creating interpersonal relationships and recognising nonverbal indicators. Furthermore, credible resources will be used to acquire reliable information, while other resources and databases will be avoided.

Stage 3: Descriptive Summary

Because of different ideas and experiences, intercultural communication can cause workplace issues. This study might focus on the application of intercultural interaction theory, which would change the communication pattern and divide it into two unique contexts, low and high context. This idea will highlight the difficulties associated with different cultural origins, which might lead to disputes due to differing cultural beliefs. When a firm implements strong intercultural communication practises, multiculturalism in the workplace is nurtured and given a chance to grow.

Team members with varied cultural backgrounds and beliefs feel included and understood, and their points of view are heard. Increased cultural diversity in the workplace has been shown to have a variety of benefits, including lower employee turnover and increased productivity and innovation.  Communication that focuses context, tone, and meaning in communications may be used in cultures with a high context, and these are not merely terms for themselves.
Building relationships is a crucial component of engaging and communicating. This method of linear communication is preferred in both high and low context cultures. Intercultural communication is a key issue in the workplace, and it has been identified as such because the majority of employees come from varied cultural beliefs and backgrounds. As a result, they have a wide range of opinions, attitudes, and working techniques, which might lead to employee conflict.

Employees in the United Kingdom encounter a variety of challenges, including conflicts, ethnocentrism, and the assumption of similarities. According to, all employees come from diverse cultural backgrounds, and there is a significant tendency to assume that the cultural values of other employees are superior than those of other cultural backgrounds. As a result, tensions are rising among employees in UK industries. As a result, it affects service delivery, and this type of activity affects industrial working practises and working styles.

Similarly, having distinct cultural beliefs encourages all employees to stereotype other employees depending on their race or sexual orientation, as previously stated. As a result, such personnel feel anxious or depressed. As a result, it has been concluded that all of these issues are considerable and that the majority of people working in various businesses face them due to their distinct cultural backgrounds or ethnicity.

Stage 4: Analysis

After summarizing all of the material from the selected publications, they can be effectively interpreted and analyzed. Furthermore, the material will be evaluated using the "Thematic Analysis procedure" after it has been interpreted. Thematic analysis is critical and useful for interpreting and evaluating all obtained material in order to deliver quality information and improve any study in a quality manner.  It has been determined that the Intercultural Communication difficulties have been alleviated by the implementation of certain practical and potential solutions.

As a result, people in the UK sectors are operating more efficiently and effectively. This data analysis method will be successful and appropriate in this situation since it will aid in the development of themes based on the intercultural communication and the concept of low and high context in communication patterns. Intercultural communication displays a wide range of issues among employees. As a result, various solutions to intercultural communication issues have been highlighted.

As previously stated, all UK industries must develop and implement an Employee Assistance programme via which all employees can get culturally relevant information. Strategies for overcoming international communication issues Because they communicate with people from all over the world, global company executives must be adept in intercultural communication tactics or cross-cultural communication.

When conducting foreign business, people who are unfamiliar with different cultures are more likely to make embarrassing mistakes. These gaffes confuse and insult coworkers, making productive communication impossible. As a result, all staff learn about many cultures, including ethnic fashion. On the other hand, some UK firms are obligated to commemorate a variety of cultural events that are observed in other parts of the world. As a result, it effectively motivates employees to perform well while lowering employee turnover rates.

Conclusion

In concluded, Intercultural communication is the interaction of persons from various cultural backgrounds, both verbally and nonverbally. In other terms, it is the process of interacting with others from a different culture. Because so much of communication is nonverbal, intercultural communication is about much more than just language. This stage will bring together all of the knowledge based on intercultural communication and the concept of low and high context in communication patterns.

This study looks on the intercultural dimensions of critical knowledge of recent achievements in international trade. The investigation was finished. This research will focus on identifying intercultural communication obstacles and proposing mitigation strategies to solve these concerns in an enterprise. Intercultural communication can present a number of difficulties, such as cultural differences, cultural ethnocentrism, and language hurdles.

As a result, service delivery suffers, and this type of activity has an impact on industrial working practises and working styles. Similarly, having distinct cultural beliefs encourages all employees to stereotype other employees depending on their race or sexual orientation, as previously stated. As a result, such personnel feel anxious or depressed. As a result, it has been concluded that all of these issues are considerable and that the majority of people working in various businesses face them due to their distinct cultural backgrounds.

The concept of high and low context cultures refers to how important contextual cues are in understanding a message. Facial expressions, tone, and general context are used by high-context cultures to communicate, whereas low-context cultures speak more directly and plainly. It will also discuss challenges caused by intercultural communication and methods to mitigate those issues in UK industry.  The overall research proposal summarised that intercultural communication causes various problems for people while working in an organisation.

This study will focus on the challenges faced by employees from various sectors in the UK who come from diverse cultural origins. Furthermore, high and low context, which are considered major communication patterns, have been examined in this study. Cultural differences can occasionally cause disagreements among personnel and have an impact on service delivery procedures. As a result, consumer engagement is decreasing, and those personnel are unable to satisfy their target clients.

Finally, it can be argued that intercultural communication can be mitigated by interacting and conversing directly with one another, which may aid all industries or organisations in providing high-quality service and satisfying their customers. As a result, service delivery suffers, and this type of activity has an impact on industrial working practises and working styles. Similarly, having distinct cultural beliefs encourages all employees to stereotype other employees depending on their race or sexual orientation, as previously stated.

As a result, such personnel feel anxious or depressed. As a result, it has been concluded that all of these issues are considerable and that the majority of people working in various businesses face them due to their distinct cultural backgrounds or ethnicity. All current material will be selected using effective databases such as Google Scholar, online journal resources, and websites from various businesses in the United Kingdom. Furthermore, any resources such as online journals, publications, industrial annual revenue reports, and trustworthy websites that contain all relevant information

The concept of low and high contexts as a communication pattern, as well as the issues discovered as a result of intercultural engagement in the United Kingdom, and strategies for dealing with the challenges produced by intercultural communication. After gathering all resources, the quality evaluation will be finished by creating a table including detailed information about the selected article, which is highlighted in the result .

On the other hand, some UK firms are obligated to commemorate a variety of cultural events that are observed in other parts of the world. As a result, it effectively motivates employees to perform well while lowering employee turnover rates. The concept of both high and low context cultures refers to the importance of contextual cues in understanding a message. Facial expressions, language, and general context are used by high-context cultures to communicate, whereas low-context societies speak more directly and plainly.

References

Pikhart, M., 2018. Technology enhanced learning experience in intercultural business communication course: a case study. In Emerging Technologies for Education: Third International Symposium, SETE 2018, Held in Conjunction with ICWL 2018, Chiang Mai, Thailand, August 22–24, 2018, Revised Selected Papers 3 (pp. 41-45). Springer International Publishing.

Bolten, J., 2020. Intercultural business communication: An interactive approach. In Exploring the rhetoric of international professional communication (pp. 139-155). Routledge.

Wang, Q., Clegg, J., Gajewska-De Mattos, H. and Buckley, P., 2020. The role of emotions in intercultural business communication: Language standardization in the context of international knowledge transfer. Journal of World Business, 55(6), p.100973.

Ilie, O.A., 2019, June. The intercultural competence. Developing effective intercultural communication skills. In International conference Knowledge-based organization (Vol. 25, No. 2, pp. 264-268).

Wang, Q., Clegg, J., Gajewska-De Mattos, H. and Buckley, P., 2020. The role of emotions in intercultural business communication: Language standardization in the context of international knowledge transfer. Journal of World Business, 55(6), p.100973.

Szkudlarek, B., Osland, J.S., Nardon, L. and Zander, L., 2020. Communication and culture in international business–Moving the field forward. Journal of World Business, 55(6), p.101126.

Ilie, O.A., 2019, June. The intercultural competence. Developing effective intercultural communication skills. In International conference Knowledge-based organization (Vol. 25, No. 2, pp. 264-268).