Profile of Maribyrnong Geographic Economic and Demographic Insights



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This report provides a profile of the Maribyrnong local government area in Footscray, Victoria, Australia, focusing on key geographic, business/economic, and demographic factors. The report draws on data from the community profile of Australia, which provides accurate local demographic data, including a socio-demographic profile of the area that demonstrates a local age profile, rental stress, unemployment rates, and key languages spoken at home. Based on this profile, the report describes the likely range of needs of different people in the community, including social barriers that impact a community or group.

Community Profile

Maribyrnong is an inner-city municipality that covers an area of approximately 31 square kilometers and is situated on the banks of the Maribyrnong River. The area is home to diverse communities, including families, young professionals, students, and migrant communities.

The local economy in Maribyrnong is driven by a mix of industries, including retail, hospitality, and manufacturing. Highpoint Shopping Centre, which is located in the suburb of Maribyrnong, is one of the largest shopping centers in Melbourne and a significant contributor to the local economy. The area is also home to several industrial estates, including the Sunshine Industrial Estate, which is located in the suburb of Braybrook.

The estate is home to various businesses, including food manufacturing, logistics, and packaging companies. The Maribyrnong City Council is made up of nine councilors who are elected by the community for a four-year term. The current Mayor of Maribyrnong is Cr Michael Clarke, who was elected in 2020 (Maribyrnong City Council).

The council is responsible for a range of services and facilities within the municipality, including waste management, roads and footpaths, parks and gardens, and community centers. The council also works closely with local community groups and organizations to support the community's needs.

The Maribyrnong City Council meets on the second Tuesday of each month at the council chambers located at 61 Napier Street, Footscray. The meetings are open to the public and provide an opportunity for community members to raise issues or concerns with their elected representatives. The council also holds a range of community engagement activities throughout the year, including town hall meetings and public forums.

Analyzing the demographic data of Maribyrnong shows that According to the 2016 Census, the population of Maribyrnong was 82,742, with a relatively even gender split, and in 2021 the population has risen to 85,207 (Australian bureau of statistics). The median age of residents in Maribyrnong was 34 years, slightly lower than the national median age of 38. The largest age group in Maribyrnong was 25-34 years, followed by 35-44 years.

In terms of ethnicity, Maribyrnong has a diverse population, with residents coming from a range of cultural backgrounds. Residents' most common countries of birth were Vietnam, India, China, and Italy. A significant proportion of the population (38.1%) reported speaking a language other than English at home, with the most common languages being Vietnamese, Mandarin, and Cantonese.

The rental stress in Maribyrnong is high, with 30.1% of renters paying more than 30% of their income on rent. The unemployment rate in Maribyrnong was 5.7%, slightly higher than the national average of 5.3%. Based on this profile, it is likely that different people in the Maribyrnong community have different needs. For example, given the high level of rental stress in the area, affordable housing and support for renters may be a priority for some members of the community.

The diverse cultural and linguistic backgrounds of residents may also require targeted support to ensure that all members of the community can access services and participate fully in community life. Finally, the higher-than-average unemployment rate may indicate a need for programs and initiatives to support job creation and employment opportunities in the local area. The Maribyrnong community is a diverse and vibrant community with a mix of industries and a range of needs. 

Data Profile

  • Population age ranges 

The population age ranges in the Maribyrnong local government area are shown in the following map: 

The population age ranges in the local area show a steady decline in the number of children aged 0-4 and 5-9, while the number of people aged 20-34 remain high. There is also an increase in the number of people aged 55-64 and 70-79, indicating an ageing population. The total population has increased by around 3,000 people since 2016.

  • Ethnic and language

The ethnic and language spoken at home profile in the Maribyrnong local government area is shown in the following map:

Source: Profile id. Community 2021

In 2021, the top 3 most commonly spoken languages at home in the City of Maribyrnong were Vietnamese, Mandarin, and Cantonese. However, there was a decrease in the number of people speaking Mandarin and Cantonese compared to 2016. Spanish and Filipino/Tagalog showed an increase in speakers, while Greek, Italian, Arabic, and Macedonian experienced a decline.

  • Household rentals

The table below illustrates households in rental stress in the Maribyrnong local government area:

In the City of Maribyrnong, about 47% of households are experiencing rental stress, with rents ranging from $350-$549 per week being the most common. A small percentage of households (around 2%) pay less than $100 or $750-$849 per week, while around 1% pay $850 or more per week. The total number of households in rental stress is 3,400, representing 28.8% of all households in the area. 

  • Unemployment rate

The table below illustrates the unemployment rate, including by age, in the Maribyrnong local government area

The overall unemployment rate in Maribyrnong is 5.1%. The table shows the unemployment rate and the number of unemployed people in the local area over the past two years. In December 2022, the unemployment rate was 4.5%, with 2,567 unemployed people out of a labor force of 56,420. The highest unemployment rate was in March 2021, with 8.2% unemployed people out of a labor force of 52,167.


  • The population profile of Maribyrnong is diverse, with a total population of 85,207 people as of 2021. The population's median age is 35 years old, which is slightly lower than the median age of Victoria (37 years old). The significant age groups in the area are 25-34 years old (21.3%), 35-44 years old (15.8%), and 15-24 years old (14.9%). The area has a high proportion of people who speak a language other than English at home, with the most common languages being Vietnamese (9.6%), Mandarin (4.4%), Cantonese (3.4%), and Somali (2.2%). The area also has a significant number of people from an Indigenous background, with 2.5% of the population identifying as Aboriginal and/or Torres Strait Islander. In terms of disability, 9.4% of the population has a profound or severe disability, which is higher than the state average of 5.2%.
  • Maribyrnong has a diverse local economy, with the major industries being health care and social assistance, professional, scientific, and technical services, and retail trade. The area is home to several major hospitals, including Western Health and the Royal Melbourne Hospital. The area also has many small businesses, mainly retail and hospitality. The Maribyrnong City Council is made up of nine councilors, including the mayor. The council meets on the second Tuesday of each month at the Maribyrnong City Council offices in Footscray.
  • The housing profile of Maribyrnong is diverse, with a mix of apartments, townhouses, and detached houses. The area has a higher proportion of people living in apartments than the Victorian average, with 56.9% of dwellings being apartments. The median weekly rent in Maribyrnong is $400, which is higher than the Victorian median of $350. Rental stress is experienced in some parts of the community, particularly in the suburbs of Braybrook and Maidstone. In these suburbs, over 30% of households are in rental stress, which means that they are paying more than 30% of their income on rent.
  • List at least two other factors that are important and include statistics, maps, or tables to justify this. Employment and education are two other demographic factors that are important to determine the needs of people in Maribyrnong. The unemployment rate in Maribyrnong is 7.1%, which is higher than the Victorian average of 4.7%. The youth unemployment rate (15-24 years old) is even higher, at 14.3%. This suggests that there may be a need for more job opportunities and training programs for young people in the area. In terms of education, 27.5% of the population in Maribyrnong has a Bachelor's degree or higher, which is slightly lower than the Victorian average of 32.2%. This suggests that there may be a need for more educational opportunities and support for people in the area who are looking to further their education

The table shows a comparison between Maribyrnong, a local government area in Melbourne, and Greater Melbourne in terms of three demographic factors: language spoken at home, average weekly household income, and unemployment rate. Regarding language spoken at home, Maribyrnong has a higher proportion of residents who speak Vietnamese at home compared to Greater Melbourne. Specifically, 11.7% of residents in Maribyrnong speak Vietnamese at home, while only 2.3% of residents in Greater Melbourne do. Specifically, Maribyrnong's average weekly household income is $1,998, while Greater Melbourne's is $1,807. In terms of the unemployment rate, Maribyrnong has a slightly higher unemployment rate compared to Greater Melbourne. Specifically, the unemployment rate in Maribyrnong is 4.6%, while in Greater Melbourne, it is 3.7%.


In conclusion, this report has provided a comprehensive analysis of the social and demographic characteristics of a local government area, including population size, age profile, ethnic and linguistic diversity, housing, and employment. The report has highlighted key challenges, such as high rates of rental stress and unemployment in certain parts of the community. The findings of this report have important implications for local policymakers and service providers in terms of meeting the diverse needs of residents. The references used in this report include a range of credible sources, such as government data, academic articles, and community reports, providing a solid foundation for the analysis presented.


Australian bureau of statistics (2016). Maribyrnong 2016 Census All persons QuickStats. 

Maribyrnong City Council (2020). New Maribyrnong Mayor sets City record. 

Profile id. Community (2021). City of Maribyrnong